Case study · Menopause & wellness

A bespoke Viva Wallet subscription build for Feminapause

A bespoke Viva Wallet × Shopify subscription module, plus PPC and Klaviyo email — unlocking recurring revenue and growth for a natural menopause supplement brand.

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Feminapause Shopify store
Bespoke
Viva Wallet × Shopify subscription module
Recurring
Subscription revenue enabled
PPC + Email
Acquisition & retention engine
The challenge

Feminapause wanted to sell their menopause and perimenopause supplements on subscription — but needed recurring billing through Viva Wallet, which Shopify’s off-the-shelf subscription apps didn’t support. On top of that, they needed a paid acquisition and email engine to grow.

Services delivered: Bespoke Shopify DevelopmentPPC & Paid SocialEmail Marketing

What we did

  • Built a bespoke Viva Wallet × Shopify subscription module to enable recurring billing through their chosen payment provider
  • Integrated it cleanly into the Shopify store and checkout experience
  • Set up conversion-focused PPC campaigns to bring in new customers
  • Implemented Klaviyo email flows and campaigns to drive repeat purchases and retention

The results

  • Recurring subscription revenue enabled through a custom Viva Wallet integration Shopify couldn’t do out of the box
  • A paid acquisition channel bringing new customers to the brand
  • Email automation growing repeat purchases and customer lifetime value

Some growth problems can’t be solved with an app. Feminapause sell natural menopause and perimenopause supplements — a repeat-purchase product that’s perfect for subscriptions. The catch: they take payment through Viva Wallet, and Shopify’s standard subscription apps don’t support it. So we built the missing piece ourselves.

Our bespoke Viva Wallet × Shopify subscription module lets Feminapause bill customers recurringly through their existing payment provider — unlocking subscription revenue Shopify couldn’t handle natively. With the foundation in place, we layered on conversion-focused PPC to bring new customers in, and Klaviyo email flows to keep them buying — a full acquisition-and-retention engine for a regulated wellness brand.

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