Case study · CBD & Wellness

How Cheeba Cheeba scaled a compliant CBD brand to 350%+ ROAS

A frictionless, fully compliant Shopify store plus paid media and Klaviyo flows — sustaining 350%+ return on ad spend.

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Cheeba Cheeba Shopify store
350%+
ROAS routinely delivered
Compliant
Acquisition funnel in a regulated niche
Repeat
Revenue from automated flows
The challenge

Cheeba Cheeba needed a fully compliant customer-acquisition funnel that maintained brand credibility in a tightly regulated category — without sacrificing growth or conversion.

Services delivered: Shopify DevelopmentPPC & Paid SocialEmail Marketing

What we did

  • Built a clean, fast Shopify store with a frictionless checkout and clear product architecture
  • Structured compliant Google and Meta campaigns around target ROAS, not vanity metrics
  • Implemented Klaviyo flows for browse abandonment, replenishment and retention
  • Layered discovery and retargeting campaigns to scale acquisition profitably

The results

  • Routinely delivers 350%+ return on ad spend across paid channels
  • A compliant, credible brand experience that builds customer trust
  • Dependable repeat revenue driven by automated email flows

Selling in a regulated category like CBD means every part of the funnel has to be both compliant and persuasive. For Cheeba Cheeba, that started with the store itself: a fast, clean Shopify build with a frictionless checkout and product architecture designed to convert.

On top of that foundation we built a coordinated acquisition and retention engine — compliant Google and Meta campaigns engineered around return on ad spend, supported by a full Klaviyo flow ecosystem covering browse abandonment, replenishment and retention. The result is a brand that acquires customers profitably and keeps them coming back, sustaining 350%+ ROAS.

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