For a well-run ecommerce store, email and SMS should drive 25–40% of total revenue — and most of that comes from automated flows working 24/7. If you’re well below that, there’s money on the table. Here are the flows that matter, in priority order.

1. Welcome series

New subscribers are at peak interest. A welcome series introduces the brand, delivers the sign-up offer and drives a first purchase.

2. Abandoned cart & checkout

The classic revenue-recovery flow. Remind shoppers, handle objections and make it easy to complete the purchase they started.

3. Browse abandonment

Someone viewed a product but didn’t add to cart. A gentle nudge captures intent you’d otherwise lose.

4. Post-purchase

Set expectations, encourage reviews, and start the journey to a second order — the most valuable order you’ll get.

5. Replenishment

For consumables, remind customers to reorder at the right time. Simple, and reliably profitable.

6. Win-back

Re-engage lapsed customers before you lose them for good.

Build in the right order

Start with welcome, abandoned cart and post-purchase — they deliver the fastest returns — then layer in the rest. Underpin it all with clean segmentation and deliverability so the right message reaches the inbox.

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